Well, in Japan, anyway.
Comic book makers for schoolgirls and boys in Japan offer different fare to boys and girls…so that BOTH groups buy those comics like crazy, not just the traditional boy market.
In their June “Japanese Schoolgirl Watch,” Wired magazine notes, “Anyone who thinks schoolgirls and boys enjoy the same fantasies needs to bone up on shojo manga.” The Japanese comics for gals are the antitheses of typical boy titles, they write.
“In the series for guys, Dragon Ball Z, for example, robots are death machines and sound effects of pitched battles (bwa-whoom!) are common. In the series for girls, like Absolute Boyfriend, bots (=robots) are cute guys…stories get interspersed with shopping tips on clothes and cosmetics…”
Note that even the titles fit the gender preferences – so that each group will buy them. Dragon Ball Z, vs Boyfriend. Dragons versus friends. Pitched battles versus caring for the bots (guys) and the giving of tips to look better. And they sell so many comics to both groups that they’re translated into English now.
The different marketing approach designed for schoolgirls versus the boys was the focus of the piece in Wired.
Don’t such preferences grow stronger inside most children as they become adults?
The recruiting and sales training practices of nearly every company I know focuses on the male style and idolizes the accomplishments that only full time men or women can attain (read: big money). Rather than developing approaches to fit women, who are 80% of our sales force and customer base, and most of whom are 5-10 hours per week, I guess they figure the male way is enough.
How we doing so far? Well, does the 95% drop out rate tell us anything? Remember that 80% of the people IN the business are women, so we know who’s dropping out, yes?
Madison Avenue is trying to catch up, too. Women, 51% of the US population today, are suddenly the majority. There are BOOKS about marketing to this new majority “Marketing to Women”.
Shall we catch up, too, for the benefit of the 10.4 million women trying to create something of their own in network marketing?
Kim Klaver
http://www.articlesbase.com/affiliate-programs-articles/even-childrens-comic-book-makers-do-it-63639.html
“Schoolgirl Milky Crisis” (n.) 1. A silly name for a generic anime show, made up to protect the innocent in Jonathan Clements’ long-running insider column about the Japanese comics and cartoons business. (n.) 2. A hugely entertaining collection of nearly two decades of articles, speeches and interviews by Jonathan Clements, manga and anime translator, sometime voice actor, and co-author of the “Anime Encyclopedia.”
Mixing reviews, cultural commentary, insights into classic manga and anime titles, interviews and profiles of Japan’s top creators, and hilarious insider stories from the anime trade, Clements is your guide to this fascinating and often very strange world, with new illustrations from fan favourite artist Steve Kyte.
Instructor: Steve Appleby Class Code: SA901 Workshop Fee: $150.00 Medium: Manga Date: Thursday, Friday, July 16, 17, 2009 Time: 12:00 p.m. – 6:00 p.m. each day Learn how to draw your favorite Japanese comics (manga) and animation. This two day workshop provides an overview of Manga history,
I enjoy drawing Manga for fun, and I've really been wanting to draw a romantic scene like kissing. I can't draw guys though, and I can't draw characters interacting. I'm getting better but I really need an FREE online course or just some tips. Anything really. I'm not picky. Please help T_T
http://drawsketch.about.com/od/animemanga/Anime_and_manga_Learn_to_Draw_Japanese_Comics_and_Animation.htm
http://drawsketch.about.com/od/learntodrawanimefaces/Learn_to_Draw_Anime_Faces_Anime_and_Manga_Lessons.htm
♥
i understand the history, like the first Japanese cartoons followed Disney and things liek tom and jerry closely, but eventually developed into its own unique style. now a lot of people use this Japanese style in their own non Japanese comics, so is it manga? does manga still mean exclusively Japanese comics, or does it mean the style? does it really matter? all comics are comics, whatever the style or origin, it doesnt really affect how good it is.
or does it just depend who u ask lol
i noticed soem people tend to get real upset when non Japanese comics are refered to as manga, and a little condescending, despite the fact that labels and "pedigrees" dunt reallay make a differance when it comes down to the actual quality of the comic!
"manga" refers to printed Japanese cartoons. "Anime" (taken from the English word "animation") refers animated Japanese cartoons. These terms are unique to Japan.
Comic books like "X-Men" and "The Fantastic Four" are not "manga". Television shows like "Family Guy" and "The Simpsons" are not "anime".
If someone (non-Japanese) were to produce animation that looked 100% like Japanese anime, the Japanese people themselves would be hard pressed to refer to it as "anime" simply because it didn't come out of Japan.
And in manga, comics, and in many movies and media in Japan?
If a Japanese person asked you "Why is the T-shirt and blue jeans theme so popular in American TV/comics/movies?," how would you answer that?
Most animation and comics are aimed at teenagers, and almost all Japanese junior and senior high school students wear uniforms of the same basic type. Also, students often wear their uniforms even at home and outside of school. So of course, most of the teenage characters in said anime and manga are going to be wearing school uniforms most of the time.
Now, there are some anime and manga and pornos that specifically revolve around the schoolgirl theme, sure, but I think a lot of what people perceive as "schoolgirl theme anime" is just regular teenager action or drama stuff, and the teenage characters happen to be wearing uniforms just like real life teenagers do.
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